Where is the evolution of new retail? Full Channel Digital Upgrade to Help
McKinsey's latest Clothing Retail Trends Report 2019 points out that in 2019, fashion design and fashion change are no longer a long process, and brands and businesses need to use technology to speed up product line change. This trend also puts forward higher requirements for order production cycle and shipment volume.
At present, China's textile and apparel industry has made great progress in the 40 years of reform and opening up, but with the change of consumer market, new situations and challenges follow. The problems of slow brand turnover, long supply cycle and serious inventory backlog still affect the high-quality development of the industry. In the new retail era, how to realize the transformation and upgrading of textile and apparel enterprises and drive a new round of economic growth through technical means is the direction that enterprises and industries explore together.
In the new round of scientific and technological revolution, the new industrial ecology of garment industry, which is consumer-centered and data-driven, is rapidly being constructed. In 2018, Hailan Home, a national clothing brand, took the lead in opening a new retail transformation path through all channels and accepted nearly 2.5 billion yuan of Tencent's shares. Hailan Optimized Living Hall, Hailan Home Small Procedures and Hailan Home Micromall went online one after another, achieving a perfect leap from offline to online. In addition to opening up online channels for offline brands, online brands have also opened offline stores to drain electricity stores. Evelie, the leading brand of women's wear in China, has made a brilliant achievement in the past year by positively laying out all channels and integrating online and offline resources with logistics.
The whole channel digital transformation of leading enterprises can proceed smoothly, thanks to information technology and digital technology running through the whole industrial chain of consumer perception, product creativity, flexible and intelligent manufacturing, management, marketing and service. Evelyn just chose the big platform system of Shanghai Euro Dianyun Information Technology Co., Ltd. to break the problem of information island between online and offline information islands and stores, to form a whole channel, to make the data and business system more capable of terminal business operation, and finally to achieve a new brand layout.
It is understood that Euro Dianyun is the leading domestic service provider of new retail full-channel business collaboration solutions. Its unique SRP product system is people-centered, linking full-link data with business, and solving the management platform of full-channel and multi-format business collaboration of social resources within and outside enterprises.
For textile and apparel enterprises, Euro Dianyun can effectively connect the front-end sales, middle-end management, back-end supply chain and production system, thus breaking the original information barrier and speeding up turnover. It is worth mentioning that Euro Dianyun's intelligent purchasing and inventory system can accumulate a large amount of data in the process of man-machine interaction, and predict the inventory and stock-out rate, which also provides sufficient data support for the production of upstream fabric enterprises. As the CEO of Euro Dianyun, Han Jun, said, Euro Dianyun's powerful large platform system can drive the efficient operation of the entire industrial chain.
